Consumer, Retail & E-Commerce
Consumer businesses increasingly operate across physical retail, digital platforms, marketplaces and direct-to-consumer channels, with legal issues moving rapidly between commercial strategy, regulation, data, brands and disputes. Clavius advises consumer-facing businesses, retailers, brands, founders and digital commerce platforms on transactions, market entry, distribution, product and advertising regulation, e-commerce and contentious matters.
Our work spans commercial arrangements, franchise and distribution networks, consumer protection, online marketplaces, product compliance, advertising and promotions, data and platform issues, brand protection and enforcement. We also advise where consumer-facing businesses encounter competition, employment, technology or regulatory issues as they scale across channels and jurisdictions.
Capabilities
Retail, Distribution & Channel Strategy
Advising on distribution, dealership, franchise, reseller and channel arrangements across physical and digital markets.
E-Commerce & Digital Marketplaces
Advising online retailers, marketplaces and platform businesses on commercial structures, seller and user arrangements, intermediary obligations and regulatory risk.
Consumer Protection & Product Regulation
Advising on consumer-law obligations, product standards, warranties, disclosures, complaints, recalls and regulatory enforcement.
Advertising, Marketing & Promotions
Advising on advertising claims, endorsements, promotional campaigns, influencer arrangements, pricing practices and marketing regulation.
Direct-to-Consumer & Omnichannel Models
Advising businesses operating across D2C, retail, marketplace and hybrid models on commercial, regulatory and operational legal issues.
Brand Protection & Online Enforcement
Advising on trade mark and copyright enforcement, counterfeiting, unauthorised sales and online infringement across marketplaces, websites and social-media platforms.
Franchising & Commercial Networks
Structuring and advising on franchise, licensing, retail-network and other long-term commercial arrangements.
Product Safety & Liability
Advising on product safety, defects, recalls, liability allocation and related consumer or commercial disputes.
Data, Privacy & Digital Consumer Issues
Advising on consumer data, consent, digital marketing, privacy, online terms and technology-enabled customer engagement.
Competition & Market Conduct
Advising on pricing, distribution restrictions, platform conduct, vertical arrangements and other competition issues affecting consumer markets.
Consumer & Retail Transactions
Advising on investments, acquisitions, joint ventures and strategic partnerships involving retail, consumer and e-commerce businesses.
Commercial & Consumer Disputes
Representing businesses in disputes arising from distribution, supply, consumer claims, commercial arrangements, brand issues and platform relationships.





