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Consumer, Retail & E-Commerce

Consumer businesses increasingly operate across physical retail, digital platforms, marketplaces and direct-to-consumer channels, with legal issues moving rapidly between commercial strategy, regulation, data, brands and disputes. Clavius advises consumer-facing businesses, retailers, brands, founders and digital commerce platforms on transactions, market entry, distribution, product and advertising regulation, e-commerce and contentious matters.

Our work spans commercial arrangements, franchise and distribution networks, consumer protection, online marketplaces, product compliance, advertising and promotions, data and platform issues, brand protection and enforcement. We also advise where consumer-facing businesses encounter competition, employment, technology or regulatory issues as they scale across channels and jurisdictions.

Capabilities

Retail, Distribution & Channel Strategy

Advising on distribution, dealership, franchise, reseller and channel arrangements across physical and digital markets.

E-Commerce & Digital Marketplaces

Advising online retailers, marketplaces and platform businesses on commercial structures, seller and user arrangements, intermediary obligations and regulatory risk.

Consumer Protection & Product Regulation

Advising on consumer-law obligations, product standards, warranties, disclosures, complaints, recalls and regulatory enforcement.

Advertising, Marketing & Promotions

Advising on advertising claims, endorsements, promotional campaigns, influencer arrangements, pricing practices and marketing regulation.

Direct-to-Consumer & Omnichannel Models

Advising businesses operating across D2C, retail, marketplace and hybrid models on commercial, regulatory and operational legal issues.

Brand Protection & Online Enforcement

Advising on trade mark and copyright enforcement, counterfeiting, unauthorised sales and online infringement across marketplaces, websites and social-media platforms.

Franchising & Commercial Networks

Structuring and advising on franchise, licensing, retail-network and other long-term commercial arrangements.

Product Safety & Liability

Advising on product safety, defects, recalls, liability allocation and related consumer or commercial disputes.

Data, Privacy & Digital Consumer Issues

Advising on consumer data, consent, digital marketing, privacy, online terms and technology-enabled customer engagement.

Competition & Market Conduct

Advising on pricing, distribution restrictions, platform conduct, vertical arrangements and other competition issues affecting consumer markets.

Consumer & Retail Transactions

Advising on investments, acquisitions, joint ventures and strategic partnerships involving retail, consumer and e-commerce businesses.

Commercial & Consumer Disputes

Representing businesses in disputes arising from distribution, supply, consumer claims, commercial arrangements, brand issues and platform relationships.